World Snow Day

World Snow Day is observed on the third Sunday in January each year, and was created by the International Ski Federation (FIS). The purpose behind it is to increase children’s participation in snow-related sports like skiing and snowboarding, while bringing together families for a fun-filled frolic in the snow. Countries all over the world can make use of their snowy regions to host winter sports and activities so that more people can get the chance to experience snow. Imagine one great big global snowy fiesta, celebrated around the world over the same weekend — that’s the vision with which World Snow Day was established.
—NationalToday.com